Fit For Glory

Looking back at our first 100 years, we recognize one thing, and that is we are just getting started. We have weathered highs and lows, always focused on quality and great storytelling. In 2020 we renewed our commitment to making great products, building strong relationships and changing the game in the worlds sport and culture. With the Iconic 59FIFTY as our base, we will bring exciting new product and experiences to life globally and as always authentically.

On Field

After decades as the official on-field cap of MLB, New Era set its sights on rounding out its exclusivity with the nation’s largest sports leagues. In 2012, New Era became the official sideline cap of the NFL, and, in 2016, became the official on court cap of the NBA; making New Era the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.